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When Times Get Tough, Where and Why Should Companies Cut Expenses?
It's a fact! Good business sense tells us that when times get tough and the income flow is lagging, we should conserve our financial resources and manage as many expenses as possible. While it's also good business sense to carefully select what costs you're going to cut, too many companies cut expenses in the wrong places. Unfortunately, these cuts can do more damage to a company than any lagging economy.Starting Your Own Business
Oh, oh! An idea has entered your mind. You're thinking that you want to own your own business. You could be making a great decision or an equally big mistake. It's important to discover your true motives and desires in wanting to start your own enterprise.
Building a Successful Business and Marketing Plan
Plans are a form of controlled chaos, especially in today's business environment, which is becoming highly complex. Within the business framework, plans give direction, purpose, and an understanding of what has to be done by whom.
Marketing -- What Do You Do First?
There are many elements involved in a good business plan. Let's take another look at some of beginning elements and how you might employ them and when. Specifically, marketing.
This article was published in PEO Magazine March 1999, written by Michael D. Morgan.